Dunning
The structured process of reminding and pressing customers to pay overdue invoices through escalating letters and calls.
What it means
Dunning is the systematic chasing of overdue accounts. It usually follows a set sequence: a polite reminder near the due date, firmer notices as the balance ages, then a final demand before the account is referred for recovery. A consistent dunning cycle keeps cash coming in and shows customers the business is paying attention.
Running it well
Effective dunning is timely, courteous and escalating, with each step recorded against the account. Automating reminders frees the credit controller to focus on genuinely difficult debts. You can schedule and track reminder cycles through Merion invoicing so no overdue invoice slips through.
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